Lucie Pavlíková Product / UX Designer
Case StudyGet in touch

Designing products, systems and interfaces with clarity.

Based
Ostrava, Czech Republic
Focus
Product UX/UI · Design Systems
Status
Open to work
Experience
7+ years

7 years turning complex systems into clear, usable digital products. From SaaS analytics dashboards and design systems to platforms with millions of users — I design with purpose and attention to detail.

What I offer
01
Product Design
End-to-end UX and UI for digital products — from early concepts and user flows to polished interfaces ready to ship.
02
Design Systems
Scalable component libraries with clear foundations. Built to support designers and developers so the system stays useful beyond handoff.
03
Dashboard & Data Design
Complex, data-heavy dashboards that translate raw information into clear, actionable insights. Analytics, performance tracking, information hierarchy.
04
Mobile App Design
Native mobile experiences with strong interaction design, intuitive flows, and platform-aware patterns that feel natural and polished.
05
UX Research
User interviews, usability testing, and data-informed design iterations. Translating findings into product decisions that hold up under scrutiny.
06
AI-assisted Prototyping
Rapid ideation and prototyping using AI tools to explore, validate, and communicate design directions faster than traditional methods.
Selected work
PalmApp — HR mobile app redesign
PalmApp · Apr 2026 — Now Head of Design

Redesign and product direction for PalmApp, a B2B SaaS smart workplace platform focused on employee communication, HR self-service and AI-powered support. I redesigned the mobile app and HR/admin dashboard — improving product structure, user flows and visual direction across modules: company news, documents, benefits, wage advance, internal services and AI assistant.

B2B SaaS Product Design Mobile App Dashboard HR Platform AI Design Direction
Rankacy AI · Nov 2023 — Mar 2026 Product Designer

First dedicated designer shaping the UX/UI foundations of a SaaS analytics platform for competitive CS2 players. I designed data-heavy dashboards, player performance views, match analysis flows and mobile experiences, translating raw game data into clear, actionable insights.

SaaS Product Design Data Design Dashboards Gaming Design Systems Mobile App AI
View case study →
Seznam.cz — design system across Czech content platforms
Seznam.cz · 2020 — 2024 UX/UI Designer

Worked across major Czech content platforms with millions of users, including Seznam Zprávy, Novinky.cz, Mapy.cz and Sport.cz. I contributed to UX/UI solutions, maintained shared design system components and helped keep large-scale digital products consistent, usable and scalable.

Content Platforms UX/UI Design Systems Media Products High Traffic Web
2FRESH · Mar–Sep 2022 UX/UI Designer

Designed user-centred web and mobile experiences for Albert, balancing business goals, research insights and real user needs. I worked in cross-functional teams, participated in usability testing and helped turn research findings into practical product improvements.

Mobile App E-commerce UX Research User Testing Retail Product Design
Cybronet — mobile app design
Cybronet · 2021 — 2022 UX/UI Designer

Designed UX/UI for e-commerce and custom web applications, from early concepts to final delivery. I worked closely with clients, translated business requirements into functional product flows and owned design decisions across the project lifecycle.

E-commerce Web Apps Client Work UX/UI End-to-end Design Prototyping
SURE.lab — OutdoorTrip web application
SURE.lab · 2018 — 2022 UX/UI Designer

Worked on early-stage startup and client projects, including web applications, mobile apps and presentation websites. This role gave me a strong foundation in end-to-end design, usability testing, client communication and close collaboration with frontend developers.

Startup Projects UX/UI Web Design Mobile Apps Usability Testing Handoff
Experience
Role & Company Period Team Duration
Head of Design
PalmApp Tech
B2B SaaS · HR Platform · AI
Apr 2026 — Now Freelance / Product Direction 4m+
Product Designer
Rankacy AI
SaaS · Analytics · Gaming
Nov 2023 — Mar 2026 Core Product Team 2y 4m
UX/UI Designer
Seznam.cz
Content & Design Systems
Mar 2020 — Mar 2024 Design System Team 4y
UX/UI Designer
2FRESH
Digital Agency
Mar 2022 — Sep 2022 Client Projects 6m
UX/UI Designer
Cybronet
E-commerce & Web Apps
2021 — 2022 Startup & Clients 1y+
UX/UI Designer
SURE.lab
Startup & Client Projects
2018 — 2022 Greenfield Products 4y
Každý projekt
je jiný. Tohle je
způsob, jak přemýšlím.
05 Handoff & iterace Předám vývoji, sleduji data, dál iteruji.
04 Validace Ověřuji s týmem i uživateli.
03 Wireframy & design Figma, AI explorace, varianty řešení.
02 Pochopení kontextu Data, analytika, konkurence, UX audit.
01 Kick-off & zadání Cíl, limity, rizika, stakeholdeři.
Lucie Pavlíková
About

I design for clarity in complex systems.

I'm a Product / UX Designer with 7+ years of experience across SaaS analytics, large-scale content platforms, e-commerce, and early-stage startups. I work best when the problem is genuinely hard.

Data-heavy dashboards, design systems that need to scale across five products, interfaces where every hierarchy decision changes how millions of people understand information — that's where I do my best work.

Currently open to full-time or senior freelance roles. Based in Ostrava — fully remote available. English B2.